Marketing Technology Articles

Tag: Marketing Technology

The Hidden Cost of "AI Will Build It For Us"

08 Jan 2026

Neill Brookman

The Hidden Cost of "AI Will Build It For Us"

Cancelling SaaS subscriptions to "just build it with AI"? You're not saving money - you're buying a security time bomb. What are the hidden costs nobody's talking about?

What Is a CDP? Customer Data Platform Explained

02 Dec 2025

Neill Brookman

What Is a CDP? Customer Data Platform Explained

What Is a CDP? Learn what a Customer Data Platform (CDP) is in simple terms, how it works, and when your business needs one. A practical guide for marketers and SMEs

19 Nov 2025

Neill Brookman

What is Customer Data Infrastructure?

Customer Data Infrastructure (CDI) is the backbone of modern data architecture. Learn how MetaRouter, Segment, Snowplow, and server‑side Google Tag Manager work together to create fast, privacy‑first, scalable customer data pipelines.

02 Nov 2025

Neill Brookman

CDP vs DMP vs CRM

If you’ve ever tried to compare a CDP, DMP, and CRM, you’ll know the terminology can get confusing fast. Choosing the wrong one can lead to wasted spend, poor targeting & disconnected customer experiences

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Tag: Marketing Technology

The Hidden Cost of "AI Will Build It For Us"

What Is a CDP? Customer Data Platform Explained

What is Customer Data Infrastructure?

CDP vs DMP vs CRM