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Tag: Customer Data Platform
What Is a CDP? Customer Data Platform Explained
What Is a CDP? Learn what a Customer Data Platform (CDP) is in simple terms, how it works, and when your business needs one. A practical guide for marketers and SMEs
CDP vs DMP vs CRM
If you’ve ever tried to compare a CDP, DMP, and CRM, you’ll know the terminology can get confusing fast. Choosing the wrong one can lead to wasted spend, poor targeting & disconnected customer experiences